100% New Zealand Client brief

PRODUCT: NEW ZEALAND

EXECUTION: FROM PERSONAL EXPERIENCE OF VISITING NZ AS A DINK, THERE ARE SO MANY THINGS TO DO & the drive basically does look like this everywhere you go. I wanted to show this through a hypothetical list of things to do and fading it out. I also thought that all words below could easily scroll up and fit the sentence.

TARGET AUDIENCE: DINKS (Double Income No Kids)

SMP: New Zealand has something for everyone

MEDIA: GQ and Vogue magazines (Print)

MANDATORIES:

  • 100% NZ logo

  • URL: www.newzealand.com

FORMAT: A4 landscape (297 X 210) Created using InDesign. Output as JPEG file