I used to think I wasn’t a creative person. As an elite cyclist, my life for the last 8 years has always been guided by structured programs and discipline, which is not exactly the typical environment for creativity to thrive.

Over time, I’ve realised that creative thinking has always had a place in my world; it was just unique to me. My long endurance rides (often 17+ hours a week) are my space for ideation. What started as content creation to stay accountable in my training evolved into a passion for storytelling and branding.

This portfolio represents the beginning of my creative journey in Advertising. I’ve prioritised time and energy to explore, experiment, and grow, to learn my strengths and style.

Fun fact: the colour scheme for my portfolio comes from how I’ve decorated my bedroom