TARGET AUDIENCE: Health and eco-conscious Zillennial females (25-35-year-olds)

SMP: Brita has the right qualities you need

MEDIA: OOH BILLBOARD & adshel, TVC (15 seconds)

MANDATORIES:

• brita logo

• TAGLINE

  FORMAT:

  OOH EXECUTIONS Created using Photoshop & InDesign. Output as a JPEG file.

  TVC EXECUTION SCAMPED ON IPAD, PUT INTO CAPCUT VIDEO EDITOR, and added AI voice-overs.