Ford Client brief

PRODUCT: Ranger Raptor

The Ask: Create a PORTAIT Qantas inflight magazine ad for a Ford Raptor USING iNdESIGN

TARGET AUDIENCE: Male (25-35)

SMP: The ute with attitude

MEDIA: Qantas inflight magazine (Print)

MANDATORIES:

  • Ford logo

  • Car Image

  • Small amount of Lorum Ipsum body copy

FORMAT:

  • Portrait

  • Created using InDesign

eXECUTION: I gathered aesthetic INSPIRATION FOR THIS AD FROM SOMETHING THAT I SAW ONLINE. I wanted the headline BIG AND TO BE ABLE TO READ RANDOM BITS OF TEXT ABOUT THE FORD RAPTOR. I FEEL LIKE I PLAYED WITH LAYERING WELL HERE. I wanted the headline to be the attitude, kind of speaking over the body text.