Rationale:
This campaign plays on familiar keyboard shortcuts to creatively demonstrate the services Jim’s Mowing provides. Using Ctrl + X to cut grass, Ctrl + Del to remove rubbish, and Ctrl + C / Ctrl + V to copy and repeat tree planting, the ads translate simple computer actions into real-world gardening tasks. The concept keeps the message clear and uncomplicated while highlighting the variety of services Jim’s Mowing offers.
Jim’s Mowing Client brief
date: 10th of sept
the ASK: Develop an image-driven advertising campaign that engages an audience of your choosing in a very unexpected way
TARGET AUDIENCE: Middle-aged homeowners, working full-time
SMP: Jim’s services ARE SIMPLE BUT EFFECTIVE
MEDIA: Billboard, Adshel, Prints
MANDATORIES:
Jim’s mOWING logo
URL: jimsmowing.com.au