The execution: I knew that they had to have a sense of humour or be stupid to align with the brand's archetype. I kept on picturing chaos and this messy merge of milk and Crunchy Nut in this still motion form, capturing the crazy lengths adults will go to for their cereal fix, and that is what I based my creative direction campaign on.

Throughout this campaign, I've maintained consistent visuals to showcase the cohesion between the different types of media while conveying the same big idea. The box of cereal flying in all directions and the milk spraying everywhere, captured in that still motion scene, was the aim to bring it all together.