Rationale: In this execution, I focused on addressing a direct issue that Another Bloody Water are supporting. I tried to make the text into the shape of a can; to further clarify my chosen flavour of lime I made the outline and “lime” a lime green colour.

Another Bloody Water (ABW) Client brief

PRODUCT: Any of the ‘Infused Spring Water’ range

THE ask: to create a typographic adshel showing people they can have an impact when buying flavour-infused bottled/canned water

TARGET AUDIENCE: People who only choose recognised water brands, e.g. Mount Franklin

SMP: Make a difference.

MEDIA: Adshel (Print/Outdoor)

MANDATORIES:

  • ABW logo

  • Typographic execution ONLY, no images.

FORMAT: Portrait